Our Story
Family.
Get to Know Us
Welcome to our cherished homestead! Meet Beth and Jeff Farlow, a couple whose love story began with a serendipitous blind date, leading them to a lifetime of happiness. Together, they raised their two children, Hannah and Thomas, in the charming town of Apex, just outside Raleigh, NC. Growing up, Hannah and Thomas had the privilege of experiencing the joys of farm life, surrounded by horses and animals.
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In 2012, the Farlow's made a significant decision and purchased a remarkable 50-acre farmland. To be precise, on the auspicious date of 12/12/2012, they acquired 47.47 acres, considering it a fortuitous sign for the journey ahead and the endless possibilities awaiting them. At that time, their dreams for the farm were abundant, yet little did they know how those dreams would eventually unfold.
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For approximately four years, the farm stood tranquil and undiscovered, concealed within the dense beauty of an overgrown forest, as the Farlows gradually set their plans in motion for a move to Asheville. During this period, Beth and Jeff balanced their corporate day jobs and focused on designing and constructing their dream home, with the invaluable assistance of Beth's brother, Richard, an esteemed architect.
Following Hannah's graduation from Holly Springs High School in 2014, she ventured off to the University of Kentucky, while Thomas followed suit and completed his education in 2017, playing lacrosse at Lenoir Rhyne University.
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Finally, on a magical Christmas Eve in 2017, Beth and Jeff joyfully moved into their long-awaited home on the farm. Since then, their love and dedication for this special place they call home have fueled an ongoing labor of love. As we fast forward to 2023, Hannah has become an integral part of the farm's daily operations, while Thomas pursues his Master's degree at Lenoir Rhyne University in Hickory, NC. Beth and Jeff have retired from their previous endeavors, now dedicating their days to the transformative work on the farm and relishing in the tranquil haven they have tirelessly created, eager to share its serenity with all who visit.
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We invite you to experience the warmth and passion that have gone into every detail on our homestead. We are honored to extend our heartfelt welcome to you and invite you to immerse yourself in the beauty of our farm and the love that abounds within it.
Meet the FBRF Team
Our family-run business is not just about the farm and the memories we create with our guests- it's about the relationships we have built with each other. Our tight-knit group of family and close friends is essential to our success, creating an atmosphere of collaboration and shared commitment to our craft.
Madam President
Beth "BeeBee" Farlow
Introducing our CEO, Beth, a beacon of leadership and inspiration who serves as the guiding light for our team. Hailing from Bluefield, West Virginia, Beth's musical foundation began to blossom during her time at James Madison University. Her passion for music, combined with her tranquil, serene, and insightful demeanor, resonates deeply within the farm and all who encounter her.
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Beth's nurturing personality is a valuable asset that perfectly aligns with the farm's nurturing spirit. Her ability to create a welcoming, supportive environment sets the tone for our team and our cherished family store. With Beth at the helm, we consider ourselves lucky to have her leading the way and steering us towards success.
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Driven by her love for the farm and the transformative power it holds, Beth's visionary leadership ensures that every aspect of our operations reflects the nurturing values we cherish. Her dedication to creating a tranquil and serene atmosphere not only permeates the farm, but also extends to the experiences we offer to our visitors.
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Beth's insightful demeanor guides our decision-making process, ensuring that we make choices that align with our core values and resonate with the needs of our community. Her wisdom and thoughtful approach help us deliver remarkable customer service and curate a collection of products that reflect the farm's essence.
As the embodiment of the farm's nurturing spirit, Beth understands the importance of creating a space where people can feel welcomed, supported, and inspired. Her vision and dedication provide the foundation for our team to deliver on our promise of warmth, passion, and attention to detail.
Farm Superintendent / Director of the Dirt
Jeff Farlow
Allow us to introduce Jeff, the esteemed farm owner and superintendent, lovingly known amongst the team as the "Director of Dirt." Hailing from High Point, North Carolina, Jeff's passion for the land and his unwavering commitment to the farm make him an indispensable member of our team.
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After pursuing his education at Appalachian State University, Jeff ventured into the world of service, enlisting in the US Navy. During his time in the Navy, he honed his expertise in nuclear engineering, a skillset that would later prove invaluable in his career. Jeff's dedication and precision were put to work on a submarine, where he delved deep beneath the sea, serving his country with distinction.
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Today, Jeff finds solace and joy on the farm, immersing himself in his "happy place." Whether he's hiking through the picturesque landscapes or driving the tractor, his unwavering commitment to the land and its wellbeing is evident in every step he takes.
Jeff's expertise and hands-on approach bring a sense of unparalleled craftsmanship to our operations. His deep understanding of the land, paired with his relentless pursuit of excellence, ensures that every aspect of our farm is meticulously cared for.
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Jeff's love for nature and his keen eye for detail inspire our team to continually strive for greatness. His leadership encourages us to embrace the serenity and beauty of the farm, forging a deep connection with the land we hold dear.
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Jeff's passion for the farm is infectious. His dedication and unwavering commitment serve as an inspiration to all who work alongside him. Under his guidance, we continue to cultivate a space where nature thrives, astounding experiences come to life, and visitors feel a profound connection to the land.
Commander-in-Chief of the Chaos
Hannah Farlow
Meet our COO, Hannah! Hannah's upbringing revolved around horses and farms, instilling in her a deep love and appreciation for the beauty of rural life. Throughout high school, she dedicated herself to competitive horseback riding and veterinary medicine, honing her skills and expanding her knowledge.
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Eager to pursue her interests further, Hannah enrolled at the University of Kentucky, where she embarked on a journey of scientific exploration. She majored in Agricultural and Medical Biotechnology and became involved in numerous medical research projects, showcasing her dedication to growth and discovery.
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Following her move to Asheville in 2017, Hannah's passion for design and sales led her down a different path. She delved into the world of interior design, channeling her creativity and eye for aesthetics to craft captivating spaces. Her sales skills added yet another dimension to her expertise, helping clients envision and create their dream environments.
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However, the allure of her rural upbringing proved irresistible. In April 2022, Hannah's deep-rooted connection to the farm called her back, and she returned to her roots to work full-time on the farm.
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Today, Hannah's multifaceted role encompasses various aspects of our operations. As our COO, she expertly manages the intricate details of our daily activities and orchestrates incredible experiences for our guests, creating unforgettable memories and moments of connection.
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​Hannah's unwavering commitment and versatile skill set are a testament to her deep-rooted love for the farm. We consider ourselves fortunate to have her as an integral part of our team, ensuring that every detail of our cherished family store reflects the warmth, passion, and attention to detail that we stand for.
Master of Machines
Thomas Farlow
Thomas is always ready for a project if it comes with a set of keys and a roaring engine. Put him in the excavator, behind the wheel of the tractor or hand him a chainsaw and he is in his happy place. He has a soft spot for the hops crop, especially when he is working it alongside Jeff, and a genuine love for the machines that keep the farm moving forward.
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Before farm life, Thomas played lacrosse at Lenoir-Rhyne University, a sport that taught him quick thinking, teamwork and how to keep his eye on the goal. These days, those skills show up when he is coordinating a project or figuring out the best way to tackle a big job.
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Thomas is also the big idea guy. If you stop and ask him to share his ideas and vision for the future you might be a little shocked and a lot intrigued. He is always thinking about what could be next for the farm and how to make it happen.
Maestro of Multitasking
Shannon McGuire
Shannon is more than just our office manager; she is a versatile and integral member of our team. Her responsibilities extend beyond her job title, as she keeps things running smoothly throughout the farm. From pre-arrival guest communication to event coordination, marketing management, and lending a hand wherever necessary, Shannon's contributions are integral to the farm's success. Her dedication and unwavering work ethic are greatly valued by everyone, and she is seen as an irreplaceable member of our team. Despite not being related by blood, Shannon is considered a cherished and irreplaceable part of our family.
Riversong Ranger / Architect
"Uncle Richard" Thomas
Richard, Beth's elder brother, brings a one-of-a-kind touch to the farm. With most of his adult life spent in Roanoke, Virginia, he lived on a small farm and achieved remarkable success in architecture until his retirement in 2022. Richard's architectural prowess extends to the creation of Beth and Jeff's beautiful home and he has rendered invaluable contributions to many other farm projects. His expertise, combined with his quick-witted, humorous personality, makes him a valuable member of the team. We greatly appreciate Richard's insight and wealth of knowledge which he generously shares with us.
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Animal Whisperer
Emma Cody
Emma brings years of experience working with animals, establishing a unique and heartfelt connection with each one. Her artistic and creative flair adds a special touch to all her endeavors. She is our go-to for animal meet-and-greet sessions, ensuring that every guest leaves with a smile and wonderful memories.
Construction Connoisseur
Sam Levert
Sam is the foundation of any and all building renovations and construction projects on our farm. Using his construction experience of over a decade, he leads a team to help bring our ideas to life. From installing posts to support our family grown hops crop to creating new farm structures to house equipment or animals, Sam gets it done!